Driving a car is no big deal in a country that gave the world the Nano. However, if you are talking of an electric car – Well, now that’s not as common in this part of the world. Traveling all the way to Tel Aviv from Hyderabad to drive a Connected Car! Who would have thunk?
Well, that’s precisely what I did in the last term at ISB.
While working with SAP Labs back in 2007, a small official communication in 2007 left many in the developer community in India in a state of disbelief. “Executive Board member Shai Agassi will leave to more quickly commit himself to his personal agenda of environmental policy and alternative energy sources”. I was disappointed at this. Because, I was an unofficial evangelist of Shai’s vision for SAP and his heretical ideas. I waited eagerly for his kick ass speeches and keynotes at industry events to learn how this “contrarian” was energizing the organization to take the competition head on!
The rest they say is history, or in this case, the future of sustainable transportation! Shai’s lecture at Stanford gave a hint of things to come. There was not much talk about this in India until April 2009, when his ‘talk’ at TED caught the world’s attention.
Sometime in the middle of last year at ISB, as I was flipping through “2009 TIME 100” edition when a piece on Shai Agassi, the ‘Steve Jobs of Clean Tech’ made me rub my eyes wide open. A few days later, I read “Driven” in the WIRED magazine, and I was hooked!
It seemed like a disruptive innovation in the automobile industry taking shape slowly and silently in the suburbs of Tel Aviv and in Palo Alto and I wanted a piece of the action! Weeks later, I had bid for the exchange program to Tel Aviv University, Israel – the land of milk, honey, and start ups.
There (after some early adventures), along with the Sofaer iMBA students, I went to get ‘switched’, at the Better Place visitor center by Shai Agassi, himself, fielding probing questions on the disruption this model can bring to the automobile industry. When you listen to him, you start nodding your head, thinking – Yeah! Why not? The cars will be available in different models along with replaceable batteries and electric power trains. Better Place will buy the battery and the user buys e-mile subscription plan from them (talk about innovative revenue models!).
It is the .Car era; Car 2.0 – smart car powered by smart grid and exchanging data with an information grid!
The Drive: The car is smooth, fast and powerful like any other car – In fact, it is better! You can rev it up!! All this from a zero emission car! You won’t feel the difference, except that it is quieter or rather quiet. The prototype of the battery switch station is also being built at the center. The battery is decoupled from the car and can be replaced in under three minutes.
Ten years back, if we were told that we would consume information in the form of a text box; how many of us would buy that argument? Today, Google has transformed the way we consume information. Similarly, Better Place can transform the way we consume distance!
Imagineering driven disruptive innovation at its best!
~ Arun Cherian Thomas, Class of 2010
Editor’s Note: As it turns out, the last post wasn’t the last by the Class of 2010. A few of us are still on exchange programs and we will keep updating the blog as and when we have something interesting to share.







